Turnaround of a Product Performance in the Market

Situation

Nasonex (a nasal steroid used in the treatment of allergies and nasal congestion) had been launched several years previously with little focus or promotion.

Action

Established a small focused brand team that re-launched Nasonex with a clear strategy and tactics.

Result

“New brand positioning and promotional strategy resulted in:-
Increased Ex-Factory sales by 60%
Increased unit market share from 20.9% to 33.3% in 2.5 years
Took the brand from 3rd to 1st place in both cash and unit market share”