Situation
Nasonex (a nasal steroid used in the treatment of allergies and nasal congestion) had been launched several years previously with little focus or promotion.
Action
Established a small focused brand team that re-launched Nasonex with a clear strategy and tactics.
Result
“New brand positioning and promotional strategy resulted in:-
Increased Ex-Factory sales by 60%
Increased unit market share from 20.9% to 33.3% in 2.5 years
Took the brand from 3rd to 1st place in both cash and unit market share”
