Turnaround of a Product Performance in the Market
Nasonex (a nasal steroid used in the treatment of allergies and nasal congestion) had been launched several years previously with little focus or promotion.
Successful Rebranding of a Company
A private equity backed fertility business was registered with Companies House as REPIN and traded under the name of The Academic Reproductive Partnership. This caused confusion in the market place and did not represent the core values of the business and each of the clinics had their own unique and distinct identify with no link to the group company.
Pharmaceutical Company Executive Team
A young pharmaceutical company in transition with a relatively inexperienced team and little corporate support.