Financial Turnaround in Private Sector
Pharmaceutical affiliate failing to meet financial targets for 5 years, staff turnover of 30% and key functions vacant
Successful Rebranding of a Company
A private equity backed fertility business was registered with Companies House as REPIN and traded under the name of The Academic Reproductive Partnership. This caused confusion in the market place and did not represent the core values of the business and each of the clinics had their own unique and distinct identify with no link to the group company.